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7 Reasons Exhibiting Should Be Part Of Your Marketing Plan In 2017


24th December 2016
As 2016 comes to an end it’s a good time to take a step back to evaluate your strategy and start making plans for marketing your business in the new year. With that in mind, it’s worth considering how effective an exhibition stand can be in getting you in front of your target market.

Here are our 7 reasons why exhibiting should be part of your planning for the coming year.

SPAL - ISOframe Custom Stand

1. Real contact

Nothing is more affirming than a face to face conversation when it comes to finding a product to suit your exact needs. With the correct sales staff on-hand, a potential customer can easily ask questions and receive instant answers. By attending trade shows, buyers can talk directly to suppliers and find what they need without making multiple searches and phone calls. By being present at exhibitions, you are likely to receive much firmer leads.

2. Real buyers

The people who visit exhibitions are serious buyers and are attending because they are interested in the industry and your products or services. They have given up an afternoon, day or even several days to absorb the show and what is on offer. Even if they don’t buy on the day, trade shows will give you leads that you know are genuinely interested in your business and will provide a great ROI in the long term.

Alberta Tourist Board - ISOframe Custom Stand

3. Perception

Your exhibition stand is a window into your business. By creating a visual experience for trade show visitors, you can uniquely present what you do to thousands of people in an exciting way. With ISOframe, even if you have a self-build stand, you can still create a seamless, more professional impression than can be achieved with a couple of banner stands or a pop-up.

4. Level playing field

Not every business can afford to put themselves in front of their potential customers as much as they’d like. However, trade shows provide the perfect opportunity for smaller companies to show they can match the expertise of their larger competitors by placing them in the same room. With careful planning and a good strategy in place, exhibiting can strengthen your brand and present your business as one that is as reliable as the big hitters in your industry.

5. Reconnect with customers

Exhibitions aren’t just about acquiring new leads, it’s your one, often annual, opportunity to connect with existing customers. Before the show, make appointments with some of your larger clients, and others that you may not have connected with as recently as you would like. Reconnecting in this way is great for reminding your customers that you are still there and you can still provide exactly what your customer needs.

E-location - ISOframe Custom Stand

6. Try before you buy

If you are a product based company, rather than a service based operation, you can allow hands on sampling and testing on your stand. Perfume companies can demonstrate their latest scents, food and drink companies can offer small samples, industrial machinery can be shown in operation and electronics companies can mount demo products to their stands for clients to try out. Most products can be demonstrated in some way. This is practicality that a website just cannot offer!

7. Opportunity for follow up

You’ll never be able to collect more business cards in a shorter space of time than you can at a trade show or exhibition. An incentivised business card drop on your stand can quickly lead to dozens, even hundreds of business cards coming your way. Once you’re back from the show you’ll have up to date contact info for scores of potential customers, helping to grow your marketing database in a much more effective way then simply buying a data list.

If you’re thinking about exhibiting in 2017 then the team at ISOframe are here to help. Call us on 01283 575 097 and we will be very happy to discuss your options with you.

This is Intelligent Exhibiting