Case Studies
Reusable Modular Exhibition Stand for Truma – Case Study
At ISOframe, we specialise in creating innovative, sustainable exhibition environments that evolve with our clients. Since 2022, we’ve proudly partnered with Truma, delivering a large modular custom exhibition stand that reflects their position as a leader in the motorhome and caravan accessories market.
Our collaboration began with Truma’s first showcase at the renowned Motorhome and Caravan Show. The brief was ambitious: a 204 sq. metre island site, open on all sides, designed to maximise visibility and visitor engagement.
The result was a striking, fully customised stand built around the core ISOframe aluminium framework system. From the outset, the project included:
- Full installation and dismantle
- Nationwide travel and logistics
- Dedicated project management
- Health and safety compliance
- Liaison with venue organisers
Our experienced installation team delivered the build at the NEC in Birmingham and later reinstalled and adapted the stand in Glasgow, ensuring a seamless experience at every event.
A Truly Modular Approach
What makes this project a standout example of a large modular custom exhibition stand is the intelligent reuse and reconfiguration of our ISOframe system.
Over the past four years, the core aluminium framework has been:
- Reconfigured for different floor spaces
- Redesigned to support evolving product launches
- Adapted for multiple venues and layouts
- Expanded and refined as Truma’s exhibition presence has grown
This modular flexibility has allowed the stand to evolve alongside the company’s evolving communication needs, delivering fresh visual impact while maintaining cost efficiency and sustainability.
Showcasing Innovation in 2026
Innovation remains central to both ISOframe and Truma. In 2026, we integrated a dynamic cascading LED light feature, designed to draw visitors toward Truma’s CombiNeo hot water and heating product.
Installed entirely by the ISOframe in-house team, the lighting effect created movement, visibility and atmosphere across the open island stand. Combined with the integration of a caravan display and product demonstration areas, the result was an engaging, immersive experience that reinforced Truma’s market-leading position.
Complete Project Management, Start to Finish
Delivering a stand of this scale requires more than just great design. Our project management team coordinated:
- Transport and logistics
- On-site health and safety
- Venue liaison and compliance
- Build scheduling and dismantle planning
By managing every detail, we ensured that Truma could focus entirely on engaging customers and showcasing their products.
Sustainability Through Reuse
One of the greatest advantages of a large modular custom exhibition stand built with ISOframe is long-term sustainability.
The continued use of the ISOframe aluminium framework across four years demonstrates:
- Reduced material waste
- Lower environmental impact
- Consistent brand presence
- Excellent return on investment
Rather than rebuilding from scratch each year, Truma benefits from a system that is designed to adapt, grow, and perform, event after event.
A Partnership Built to Last
Featuring Truma’s innovative products in a carefully designed exhibition environment has strengthened a professional and collaborative relationship between both businesses. The coordination of large-scale product displays, including caravan integration, technical showcases, and lighting features, highlights what’s possible when two specialist teams work together.
If you’re planning your next exhibition and need a large modular custom exhibition stand that delivers flexibility, sustainability, and high-impact design, ISOframe can help you create a space that grows with your brand.
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