Exhibition Planning, Top Tips from ISOframe - Exhibition Stands
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Are you planning your next trade show or exhibition presence?

11th July 2018 - Blog

Here at ISOframe we know that exhibition planning is critical for a smooth experience. When you’re planning for a show of any size, the logistical details can seem overwhelming but we™ve produced the following handy outline to help you stay on track.

At ISOframe we™re more than a manufacturer, we™re your exhibition partner.

ISOframe Stand Services - Project Management

9 to 12 Months Before Your Trade Show

  • Work through the size of exhibition space you need, ensure you take into account the cost of the exhibition stand, any accessories, banners, marketing collateral, equipment and promotional items
  • Register and reserve your exhibition stand space with the event sponsor and request full details of Health and Safety and Installation policies
  • Develop a marketing plan that utilises a mix of promotional methods to reach prospects, tell them you’re going to the show, where you’ll be and the information you want to share

6 to 9 Months Before

  • Write a compelling sales message that gets across the key points you want to communicate in 30 seconds or less, then use this as your base communication plan
  • Determine your exhibition stand budget, design and layout. Will you have a professional installation team, or self-build?
  • You can hire a company to handle design and production or take a more hands-on approach by using web-based exhibition design software to create the look and configuration of your display before handing it over to an exhibition manufacturer.
  • Take your time to select an exhibition partner that meets your needs, based on their capabilities, design talent, cost and delivery timings.
  • Identify high-impact tradeshow giveaways and promotional strategies you will use to attract visitors to your area.
  • Determine the literature and marketing materials you will need at the show – and begin design and printing work.

3 to 6 Months

  • Order your giveaways or promotional items.
  • Continue working with your exhibition stand partner, detail delivery dates and adherence to your exhibition planning timeline.
  • Determine staffing requirements
  • Agree and detail how your exhibition stand and all other collateral will be delivered to your venue and its final position.
  • Begin making travel arrangements, including hotel and evening meal arrangements.
  • Launch pre-show marketing initiatives.

1 to 3 Months Before

  • Continue pre-show marketing activities
  • Confirm all travel arrangements.
  • Schedule staff training.
  • Contact event sponsor for any last minutes details.
  • Contact exhibition stand manufacturer to arrange viewing of completed exhibition stand
  • Finalise promotional items, and marketing materials and confirm delivery dates.

1 Week Before

  • Double check travel and hotel bookings.
  • Complete staff training
  • Arrange final viewing of completed exhibition stand
  • Double check that all action steps on timeline have been covered

Review

  • Collate leads, send follow-up communication and make contact as appropriate.
  • Evaluate success of trade show participation compared with objectives
  • Determine your return on investment.
  • Make recommendations for other exhibitions, including suggested changes, enhancements, and other trade show ideas.

So if you are adding exhibitions and trade shows back into your marketing plan, we™re here to help, email or call us on 01283 575097

This is #intelligentexhibiting